Wednesday, December 4, 2019

Operations and Quality Management Productivity

Question: Discuss about the Operations and Quality Management Productivity. Answer: Introduction: From the provided case study, it is understandable that Disneys business attempt at Paris is lacking in productivity due several crucial reasons. The case of Disney indicates that the directors plan to become successful in the premise of Paris like other territories like Japan and Florida has been initially prevented by Frances minister of culture. The predominant constraint for Disney is identified to be Disneys culturally inappropriate approach regarding their amusement park. Considering the provided case study of Disney in the premise of France, it can be said that in case improving productivity, four major difficulties for Disney would be One of the dominant issues for improving productivity of Disney in a foreign land like France is understandably the cultural differences. It is evident from the case study that from the initial time, due to cultural differences between America and France, the inauguration of Disneys amusement park had been close to termination. The inability of the Disney directors to understand the cultural aspects of France and Paris in specific could prove crucial in modifying the service qualities according to the taste and choices of the French people. As evidence from the case study, due to cultural gap, Disney employees are facing dissatisfaction among the audiences due to not serving alcohol and not serving lunch at time. Therefore, cultural gap would be a huge concern. Lack of revenue From the case study, it is understandable that due to having several operational issues like dissatisfying breakfast and lunch menu. Moreover, Disney has not considered about serving alcohol, which is regarded as one of the staple beverages for the French people. Therefore, it is understandable that the organization is suffering from a dissatisfying revenue scale, which can directly affect the productive quality of the employees. Without an impressive amount of revenue, it would not be easy for the Disney authority to pay their employees a satisfying pay scale and gradually it would become impossible for the organization to bear other operational costs regarding maintaining the business in amusement park. Therefore, understandably the expectation to improve productivity would be harmed. Difficult working atmosphere for the Disney employees The provided case study is indicative of the fact that due to lack of understanding about the French culture, lifestyle and food taste of the French people, employees of Disneys amusement parks are facing tremendous work pressure and a hostile working atmosphere. A hostile atmosphere never proves fruitful for improvising the performances of the employees; rather it demotivates them majorly, which affects their productive quality. From the case study, it is understandable that the employees are already finding it hard to adjust with the demands of the audiences regarding food items and the serving hours in the restaurants. Therefore, work pressure is one aspect, which can highly manipulate the desired standard of service. Lack of cooperation from the customer As per the fact that the organization is already finding it hard to understand the cultural norms and lifestyle of the French people and are already disappointing the audience, it can be said that they are losing every chance to acquire active cooperation from the target market. In terms of improving productivity, customer cooperation is required highly (Oakland, 2014). Therefore, it is can be underpinned that Disneys intention to improve productivity can suffer difficulty due not having sufficient amount of support from the target audience. As per the case study, the audiences are already disgusted the audience for not serving alcohol, on the other hand, the directors misunderstanding about eating habits of the French people has already astonished them. Therefore, it would not be easy to gain customer loyalty as well customer support for improving productive standard (Zurich, 2016). Considering the defined issues above, it can be contemplated that four major constraints those can prove crucial in time of improving the productivity of Disney are cultural differences, lack of revenue, lack of support from the target market and difficult working atmosphere for the working employees of Disney. Among these four, it seems that cultural differences and hostile working atmosphere for the employees are two potential one, which are immediately needed to be sorted out. Therefore, two convenient approaches to sort these hurdles would be Market and online research to understand cultural aspects It has been identified that Disneys one of the predominant complication is their inability to understand the cultural aspects of Paris. Henceforth, thorough markets research both online and offline would be applicable (Mok et al., 2013). In this context, it can be said that the organization can review the Hofstedes cultural dimension model and comparison between the United States of America and France. In time of facing cultural differences, Hofstedes model does not only help to understand several cultural layers of a specific country but also helps to understand life style and living habits of its people (Sabella et al., 2014). On the other hand, offline research such as random survey in the popular joints and market places would help to gather knowledge regarding food habits and preferences of the citizens (Sallis, 2014). Modification of service and hike in the pay scale In order to mitigate the issue of having adverse working atmosphere, Disney can consider introducing diversified workforce (Lin et al., 2013). By having diversified workforce, the organization would be able to hire French applicants, who would have a concrete sense of the countrys lifestyle and cultural aspects. On the other hand, after gathering sufficient amount of information through thorough market research, the organization could think about organizing workshops and training for the existing employee to inform them and thereafter train them according to the identified cultural need (Talk, 2016). At the same time, the organization should reconstruct its leadership style and revamp their pay scale structure for satisfying the employees, who are suffering with work pressure. In this case, Disney can also consider taking employee concerns and opinions to modify their productivity. In order to have relevant employee feedbacks, the organization can consider implementing suggestion box or can implement a separate management team to observe employee productivity as well as to acquire their feedback (Dale, 2015). References Dale, B. (2015).Total quality management. John Wiley Sons, Ltd. Lin, C., Kuei, C. H., Chai, K. W. (2013). Identifying critical enablers and pathways to high performance supply chain quality management.International Journal of Operations Production Management,33(3), 347-370. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Routledge. Oakland, J. S. (2014).Total quality management and operational excellence: text with cases. Routledge. Sabella, A., Kashou, R., Omran, O. (2014). Quality management practices and their relationship to organizational performance.International Journal of Operations Production Management,34(12), 1487-1505. Sallis, E. (2014).Total quality management in education. Routledge. Talk, O. M. (2016). Operations management. Zurich, L. B. (2016). Service Operations and Management.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.